Working alongside our colleagues at Red Jelly, we successfully tendered to create the Tasmanian Whisky and Cider Trails. With the skills and experience that both parties brought to the table, we got the go ahead to help piece together the project from concept creation through to delivery.
The project and overall style really started to develop as the recce work began. We travelled across the state to seek out the best locations, producers & characters to highlight across the campaign. As expected, we had no shortage of amazing stories and beautiful places to help expose these growing craft industries to the world.
The result was 2 completed websites, marketing material, photos and videos that were highly regarded by many and were awarded winner of Digital: Campaign, Digital: Moving Experience & Digital: Grand Diemen in the 2014 Tasmanian Grand Diemen Awards.
In June 2015, the Tasmanian Beer Trail photography was also completed for the newly formed beer trail.